FAQ

GENERAL

GoodBelly cereals are oat based. Why are oats good for my digestion?

Oats contain two types of fibre called soluble and insoluble fibre, both of which are good for digestion. Insoluble fibre works by absorbing water in the large intestine, which helps to increase faecal bulk and support normal laxation. Soluble fibre is broken down by the bacteria in the gut, which helps to increase their mass and thus helps increases faecal bulk – a good indicator of healthy digestion.

LIVE CULTURES

Why is GoodBelly Cereal adding live cultures to its cereals?

Live cultures are typically found in dairy products such as yoghurts, or available as supplements – but here at Goodbelly Cereal we wanted to provide live cultures in a breakfast cereal that is convenient to be consumed on a daily basis, making it easy for everyone to get live cultures in their diets!

LIVE CULTURES

What are live cultures?

Live cultures are live microorganisms that, when ingested, should reach the large intestine alive. The science is still developing to determine the specific health benefits of live cultures, but their safety for human consumption has been well established.

GENERAL

Where can I buy GoodBelly Cereal?

GoodBelly Cereal is currently available in selected Tesco stores – contact our customer service team to see if it is available in a store near you, or click ‘Buy Now’ on the product page to add a product to your online shopping.

FIBRE

Are the fruits and seeds in GoodBelly Cereal good for digestion?

The fruits and seeds in GoodBelly Cereal also contain soluble and insoluble fibres, which will help you to consume a little more of these nutrients, but the majority of fibre in GoodBelly which has beneficial effects on digestion comes from the oat grain fibre that we add to recipes. Fruits and seeds help bring some interesting tastes and textures and help you to eat a bit more of these food which we know we should try to eat more of.

LIVE CULTURES

How do live cultures work?

We recommend you check out the International Scientific Association for Probiotics and Prebiotics (ISAPP) or the European Food Information Council (EUFIC), for more information. Both

 

FIBRE

How long / frequently do I need to eat the product to feel a benefit?

Following a high fibre diet is recommended by public Health organisations and the NHS in the UK.  GoodBelly Cereal is an excellent source of fibre so it can help you to meet your daily fibre needs. Moreover, the type of fibre in GoodBelly Cereal is associated with healthier digestion as part of a balanced diet with plenty of fluids and an active lifestyle.

LIVE CULTURES

How are the live cultures kept alive in GoodBelly Cereal? Do they need to be refrigerated?

The water content of the cereal is very low which makes the live cultures go into a dormant state in our cereal. Essentially, this means the live culture is alive, but “asleep.” It remains dormant (“asleep”) until the cereal is ingested. Staying in this dormant state allows it to survive without refrigeration.

GENERAL

Are GoodBelly cereals vegan?

Yes, our GoodBelly cereals are officially certified Vegan by The Vegan Society UK.

GENERAL

Are GoodBelly cereals cereals gluten-free?

No, we are not gluten-free as we contain wholegrain oat flakes, oat fibre and barley malt (they help keep the live cultures happy!)

GENERAL

Do GoodBelly cereals contain palm oil?

No, we do do not have any palm oil in our ingredients.

GENERAL

Are there any artificial colours or flavours in GoodBelly cereals?

Absolutely not! You wont find any no artificial colours or flavours here.

GENERAL

Does GoodBelly cereals have any GMO ingredients?

All GoodBelly Cereals in the UK are NON-GMO