Illustration by Emma Tissier Verveine and Core Sans N

Photos: Getty Images, Thinkstock, iStock

Webfont –

    Curious about GoodBelly?

    GoodBelly cereals are oat based. Why are oats good for my digestion?

    Oats contain two types of fibre called soluble and insoluble fibre, both of which are good for digestion. Insoluble fibre works by absorbing water in the large intestine, which helps to increase faecal bulk and support normal laxation. Soluble fibre is broken down by the bacteria in the gut, which helps to increase their mass and thus helps increases faecal bulk – a good indicator of healthy digestion.

    What are live cultures?

    Live cultures are live microorganisms that, when ingested, should reach the large intestine alive. The science is still developing to determine the specific health benefits of live cultures, but their safety for human consumption has been well established.

    Where can I buy GoodBelly Cereal?

    GoodBelly Cereal is available in Tesco, Morrisons, Booths and Ocado.

    How do live cultures work?

    We recommend you check out the International Scientific Association for Probiotics and Prebiotics (ISAPP) or the European Food Information Council (EUFIC), for more information. Both


    Are GoodBelly cereals vegan?

    Yes, our GoodBelly cereals are officially certified Vegan by The Vegan Society UK.

    SHOW ALL FAQsPress to see all FAQs