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    GOODBELLY® CEREAL:
    IN GUT WE TRUST

    Almonds

    GoodBelly Cereal

    Two variants, each delivering live cultures in every serving

    thanks to our cereal pieces coated

    with bifidobacterium lactics cultures,

    plus ingredients carefully chosen to bring you

    a variety of textures and flavours

    GOODBELLY SATISFIES YOUR TASTE BUDS AT THE SAME TIME

    AS GIVING YOUR GUT A HEALTHY START*.

    We hope you love it as much as we do!

    *Oat grain fibre contributes to an increase in faecal bulk,
    an aspect of healthy digestion as part of a healthy diet and lifestyle

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    Why GoodBelly

    GoodBelly® has a history of using live cultures to make bellies happy – starting with GoodBelly Probiotics, the leading manufacturer of juices containing live cultures in the US.

     

    At GoodBelly® Cereal, brought to you by Cereal Partners Worldwide (a joint venture of Nestlé & General Mills), we believe that when your gut feels good, all else follows. So we created a cereal to help you feed your gut with oat fibre and live cultures - an excellent way to keep it healthy![1]

     

     

    Footnotes

    1. ^ *Oat grain fibre contributes to an increase in faecal bulk, an aspect of healthy digestion as part of a healthy diet and lifestyle.  Each serving of GoodBelly® contains cereal pieces coated with BIFIDOBACTERIUM LACTIS CULTURES that don’t require refrigeration

    Curious about GoodBelly?

    GoodBelly cereals are oat based. Why are oats good for my digestion?

    Oats contain two types of fibre called soluble and insoluble fibre, both of which are good for digestion. Insoluble fibre works by absorbing water in the large intestine, which helps to increase faecal bulk and support normal laxation. Soluble fibre is broken down by the bacteria in the gut, which helps to increase their mass and thus helps increases faecal bulk – a good indicator of healthy digestion.

    What are live cultures?

    Live cultures are live microorganisms that, when ingested, should reach the large intestine alive. The science is still developing to determine the specific health benefits of live cultures, but their safety for human consumption has been well established.

    Where can I buy GoodBelly Cereal?

    GoodBelly Cereal is currently available in selected Tesco stores – contact our customer service team to see if it is available in a store near you, or click ‘Buy Now’ on the product page to add a product to your online shopping.

    How do live cultures work?

    We recommend you check out the International Scientific Association for Probiotics and Prebiotics (ISAPP) or the European Food Information Council (EUFIC), for more information. Both

     

    Are GoodBelly cereals vegan?

    Yes, our GoodBelly cereals are officially certified Vegan by The Vegan Society UK.

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