Blueberry and Banana

NEW GOODBELLY®
CEREAL WITH
LIVE CULTURES

A HEALTHY GUT IS A HAPPY GUT

Our Products
Alternative text

Why GoodBelly

 

GoodBelly Cereal is a new range of delicious breakfast cereals that help you take care of your gut health! High in Oat fibre for healthy digestion*, with live cultures** and made without any artificial colours, flavours or sweeteners. Live cultures are typically found in dairy products such as yoghurts, or available as supplements – but we wanted to provide live cultures in a breakfast cereal that is convenient to be consumed on a daily basis, making it easy for everyone to get live cultures in their diets!

*Oat grain fibre contributes to an increase in faecal bulk, an aspect of healthy digestion as part of a healthy diet and lifestyle** Each serving of GoodBelly® contains cereal pieces coated with BIFIDOBACTERIUM LACTIS CULTURES that don’t require refrigeration

LEARN MORE

    Curious about GoodBelly?

    GoodBelly cereals are oat based. Why are oats good for my digestion?

    Oats contain two types of fibre called soluble and insoluble fibre, both of which are good for digestion. Insoluble fibre works by absorbing water in the large intestine, which helps to increase faecal bulk and support normal laxation. Soluble fibre is broken down by the bacteria in the gut, which helps to increase their mass and thus helps increases faecal bulk – a good indicator of healthy digestion.

    What are live cultures?

    Live cultures are live microorganisms that, when ingested, should reach the large intestine alive. The science is still developing to determine the specific health benefits of live cultures, but their safety for human consumption has been well established.

    Where can I buy GoodBelly Cereal?

    GoodBelly Cereal is currently available in selected Tesco stores – contact our customer service team to see if it is available in a store near you, or click ‘Buy Now’ on the product page to add a product to your online shopping.

    How do live cultures work?

    We recommend you check out the International Scientific Association for Probiotics and Prebiotics (ISAPP) or the European Food Information Council (EUFIC), for more information. Both

     

    Are GoodBelly cereals vegan?

    Yes, our GoodBelly cereals are officially certified Vegan by The Vegan Society UK.

    SHOW ALL FAQsPress to see all FAQs